“Be brave enough to live life creatively. The creative place where no one else has ever been.” - Alan Alda
We love to see films of baby animals playing: the rough and tumble of lion cubs, the racing and chasing of chimps, and the squirting delight of baby elephants. We identify strongly with these scenes that mirror the creative play of our own children. It is creative play that strengthens the physical and mental development that become skills for survival. The young grow in strength and competence, gaining confidence by making mistakes.
Let Us Play
Children need creative play and imagination. At iameko we are dedicated to nurturing the adventurous spirit that leads to creative play. Imaginative play facilitates cognition and thinking skills, communication, physical dexterity and problem solving. It is essential for burgeoning independence and having the confidence to manage risks.
Give Imagination Wings
We need an antidote to the technological age. Do you remember being bored as a child? The experience is different now, as our children are one click away from a world of content that creates the universe for the child. Rather than the creative play of den-building or mask-making, there is an endless stream of content, games and apps vying for their attention. In an era when our children can communicate, socialise and learn without getting out of bed, it’s great to remind them that the outdoors is there for them too.
Did you know?
How can you test the temperature with your ears?
When the air outside is warm, crickets chirp more. When it is cold, they don't chirp much. So if you want to know what the temperature is like outside, listen for chirping.
All the World’s a Playground
Fun, adventure and exploration are at the heart of the iameko products. Every day is a new adventure; we can give our children the space - and the encouragement - to explore their world.
Our children deserve to grow up in a fairer, cleaner world than the one we have created. It is increasingly clear that unless we make some big changes, future generations will find our planet increasingly inhospitable and fraught. Our actions today matter, and our products are carefully designed to have the most minimal environmental impact possible. Using organic cotton and bamboo poles demands little of our earth, and produces no landfill when we have finished with them. Top quality materials and azo-free dyes create safe, fun and long-lasting elements for the most important room in the house - your child’s imagination.